Using Cover Letters for Good First Impressions

It is often said that good first impressions are an absolute necessity. Those who say this speak from experience. A poor first impression can undermine your entire message in business, preventing you from even getting started presenting yourself, your product, or your ideas to your target audience.

Business reports, proposals of every kind, and even resumes all have one thing in common. They are usually introduced by a cover letter. Cover letters are, as a rule, brief and concise, seldom running more than a single page in length.

Cover letters will typically have three paragraphs. In the first paragraph, the author introduces him or herself and explains why they are sending the document to the recipient. In the second paragraph, the author describes the document and points out key information contained within it, establishing the context of the document.

The persuasive third paragraph cites specific reasons the recipient should continue reading the document. This is often the trickiest part of the cover letter. The author will usually wish to convince the recipient to continue reading without sounding pushy or desperate.

The cover letter itself should be in a professional format such as business block. Using a personal letterhead structure is acceptable, but make sure all contact information is accurate and up-to-date.

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