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Using Supportive Materials in Business Plans

The act of writing a business plan can be tiring. There are many details that potential investors want and should have before considering any investment. Business plans vary widely in complexity, but not usually drifting from the accepted business plan structure familiar to most of us.

One area that is an exception to this structure is the appendix materials. Here is where charts, resumes, market research data, and much more are placed, just in case the investor is interested.


The charts included with a business plan typically focus on the financial data upon which the business plan is based. Additional charts and tables can be included, however. Among these, one might find organizational charts which depict how the company is structured staff-wise, marketing path charts, industry statistic charts and tables, and break-even analyses.


Investors are often interested in who is running the company and what their credentials are. These resumes are often “tombstone” variety, meaning they are little more than lists of the jobs previously held by the company management. This information should be rewritten into full bios to focus on the skills, abilities and talents of the staff members with a brief explanation of how their skills, abilities and talents will be applied to the business.

Products and Services

If your company already has innovative products and services, information regarding them should be included in the appendix materials. This information should be written in the same manner as sales materials, highlighting the functions and features of the products or services, but with a slant towards gaining an investment, rather than sales.

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We employ hundreds of talented writers from a wide variety of backgrounds. Many of them hold high-level academic degrees and/or years of experience in their field of expertise. As they prepare a business plan for a client, they keep in mind the available options that might strengthen the quality and effectiveness of the business plan and consult with the client to ensure this quality. Combining this meticulous attention to detail with sound creative writing skills, our writers routinely surpass the expectations of our clients. For assistance with your business plan, contact us today and let us help establish your path to success!

Older posts:
Web Content - Aug 08, 2011
Writing A Business Description - Aug 08, 2011
Marketing Analysis - Aug 08, 2011
Understanding Your Competition - Aug 08, 2011
Summaries In Business Plans - Aug 08, 2011

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